OUR FANHOUSE TOOLBAR INTEGRATES THE LATEST SPORTS NEWS INTO YOUR WEB BROWSER AND INSTALLS IN SECONDS.
YOU CAN DOWNLOAD THE TOOLBAR HERE.

Back Porch

Coors Does the Un-American Thing, Signs Kobayashi to Endorsement Deal

Posted Jul 11, 2007 6:35AM By Michael David Smith (RSS feed)

Filed Under: New York, Action Sports, The Word

Text SizeAAA

Did any major American corporations have sponsorship contracts with the 1980 Soviet hockey team? No? Well then why is Coors running this commercial?

Look, I have the utmost respect for Kobayashi as an athlete. He's one of the greatest pound-for-pound athletes in history. But when he's in a bitter rivalry with an American, in a sport as American as hot dog eating, and their big competition is on the Fourth of July, shouldn't American corporations unite behind that American? I'll start drinking the beer that has a commercial with Joey Chestnut.

Hat tip: SimonOnSports.

Reader Comments (Page 1 of 1)

7-11-2007 @ 9:39AM

Eric said...

This post is moronic and borderline racist.

Didn't Dominican Sammy Sosa have a big deal with Pepsi when he was battling American Mark McGwire for the home run record? Hmm, I see South African Retief Goosen and Fijian Vijay Singh in Titleist commercials all the time, even though they're battling Americans like Tiger Woods, Phil Mickelson and Jim Furyk. Pepsi and Titleist seem to be doing OK.

7-11-2007 @ 10:16AM

Todd Unger said...

This is a new age of marketing. It is a worldwide campaign. Kobayashi is known worldwide and it is a smart move for Coor's.

7-11-2007 @ 10:53AM

Steeler Fan said...

I could care less...I drink Bud anyway

7-11-2007 @ 11:38AM

inlandvalleywild said...

Are some things not too sacred to mess with?

Shame on Coors!

7-11-2007 @ 11:50AM

Leo Swogonski said...

They signed the loser, it figures! I enjoy Sam Adams lager anyways...

7-11-2007 @ 8:43PM

Steve said...

MDS, I was stunned the first time I saw the commercial, though I was sort of expecting Chestnut to come in and drink one more. Not to be. Anyway, Joey Chestnut is the Great American Hero and I'm glad you're giving the Chestnut/Kobayashi rivalry the attention it deserves.

7-11-2007 @ 10:40PM

gop_jeff said...

MDS: "Look, I have the utmost respect for Kobayashi as an athlete."

Any semblance of respect you may have had as a sports blogger is gone after that comment. In fact, for your own sake, why don't you just delete this whole post before Google caches it for all eternity?

WHAT IS
BACK PORCH?
The easy answer:
Back Porch exists because FanHouse doesn't have a basement for its bloggers. The bigger picture? BP covers sports news that's funny, off-beat and controversial. In short, it's the other side of sports, covered with an edge. Enjoy.