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Mike Greenberg Googles Himself and Mike Golic, Finds Out, 'People Cannot Stand Us'

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On ESPN's Mike and Mike in the Morning today, Mike Greenberg made a brief comment that provided an interesting insight into ESPN's relationship with the blogosphere.

Greenberg said that one day, out of curiosity, he typed "Greenberg Golic ESPN" into Google, and was horrified by the results. Greenberg's bottom-line conclusion: "People cannot stand us."

Sure enough, the first Google result for that search query is a blog post headlined, "Weenie Greenie: ESPN Radio's Mike Greenberg Gives Us All a Lesson in Arrogance." The post mocks Greenberg and "his sub-normal-IQ sidekick Mike Golic."

But what really interests me about Greenberg's comment on the radio today is that it seems that if it weren't for that one-time occasion of Googling himself, Greenberg would not be the least bit aware that there are a whole lot of sports bloggers who rip ESPN on a daily basis. When you're sitting in a studio in Bristol, the sports blogosphere is easy to ignore.

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