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Back Porch

FanHouse at the Nike Global Training Summit in Newport Beach


Last week, I left the comfort of my mother's basement shoddy little East Coast apartment to rep FanHouse at the 2009 Nike Global Training Summit in Newport Beach, California. The primary reason for convening 50-some media members in sunny SoCal? The introduction of the Nike Trainer 1, the Swoosh's newest crosstraining shoe, which celebrates the 20-year anniversary of the "Bo Knows" campaign, featuring Bo Jackson.

That campaign, of course, was a milestone in athletic advertising as well as shoe design -- not only did Jackson capture the hearts of Americans everywhere, but the wildly popular crosstrainer, "Bo Knows" Trainer I, helped to springboard Nike's shoe sales.

On hand for the celebration were NFL All-Pros Adrian Peterson, Larry Fitzgerald, and Troy Polamalu; NBA All-Stars Amare Stoudemire and Brandon Roy; and Olympic Gold Medalist Bryan Clay.

Plus, you know ... me. Oh, and Elie Seckbach, who created a fantastic mashup video that you can view here.

Part 1: Nike Presents ... the Nike Trainer I (coming shortly, reverse order FTW!)
Part 2: FanHouse Talks to Larry Fitzgerald
Part 3: FanHouse Talks to Amare Stoudemire
Part 4: FanHouse Talks to Brandon Roy
Part 5: FanHouse Talks to Adrian Peterson
Part 6: FanHouse Talks to Troy Polamalu
Part 7: Nike Trainer 1 Shoe Review

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WHAT IS
BACK PORCH?

The easy answer:
Back Porch exists because FanHouse doesn't have a basement for its bloggers. The bigger picture? BP covers sports news that's funny, off-beat and controversial. In short, it's the other side of sports, covered with an edge. Enjoy.